5tcbFM

Strategic Objective    5tcbFM, Community Radio, "Your Station - Your Music" Strategic Objective

Tatiara Community FM Broadcasters Inc. is a community owned incorporated association which operates 5tcbFM - a volunteer based community radio station in the Upper South East of South Australia.

Its vision is to be the principal daily media in the service area, encouraging economic development and regional leadership through positive, informative programming.

Company success will depend on increased subscriptions, an enhanced listener base, planned.fundraising with major events and increased radio sponsorship. Based in Bordertown, and already the number one radio station in the Tatiara district, 5tcbFM's broadcast is repeated into surrounding towns Keith, Naracoorte and Padthaway with a local signal.

This larger market will cement the station's sustainability by increasing income from business sponsorship and the number of volunteers, listeners and subscribers. 5tcbFM exists to provide information, entertainment and a forum for discussion for listeners; an affordable and effective medium for promotion of local business and community events, and a resource for the education and training of people of all ages in media and IT for hobby or career.

Radio success will be built on the back of great content, personal service and value pricing ensuring sponsors benefit from increased profitability through radio promotion. 5tcbFM will sustain a strong client base built on a strong brand - "Your Station - Your Music".

5TCBfm will continue to encourage participation from local and area schools through training for preparation and programme presentation.